AK Hockey International
EST. 1998
Partnership ProposalPrepared for CCM Marketing

AK HOCKEY × CCM

28+ years developing NHL-level skaters, the tech to prove it, and an audience that's already watching. Here's where CCM fits.

Credibility
28+ years elite development World's largest & fastest skating treadmill
AK-Trained Players
Connor Bedard Logan Stankoven Jonathan Toews Shea Weber Duncan Keith Dany Heatley Tyler Myers Kyle Turris Scott Niedermayer Jackson Niedermayer Tyson Barrie Tyson Jost Travis Zajac Luke Schenn Justin Schultz Brandon Dubinsky Mike Green Madison Bowey Riley Nash Curtis Lazar Cody Franson Blake Comeau Beau Bennett Ty Murchison Many more
Social Reach

An audience already in gearReal handles, real engagement. Not a media kit estimate.

Instagram
18.5K
@akhockey_ca
TikTok
21.2K
@akhockey_ca
Facebook
10K
facebook.com/akhockey.ca
Combined engaged hockey audience: ~49.7K
300%+
Projected audience growth, next 12 months
Growing From Here

Instagram goes from ~18K to a projected 75K+, with similar growth targeted across TikTok and Facebook, as AK launches its first major paid marketing push behind AK 360, skatemill sales, camps, and new facilities.

Digital Footprint

One property, six touchpoints

Where CCM Fits

CCM gets a featured-partner badge across every one of these properties, gear call-outs woven into our training and results content, and a co-branded landing page built for the AK 360 launch.

The Product

AK 360: The AppAI stride analysis and a custom training plan, in every player's pocket.

AI
Computer-vision stride analysis
Pose-tracked from a single video, no lab required
Personalized daily training plan
Built from that player's own mechanics, not a generic curriculum
Speed testing & team leaderboards
Full-team combine days, ranked and benchmarked
Coach dashboard & progress tracking
Every rep, every report, in one place
Challenges & games Coming Soon
Leaderboards across the whole player base, ideally with monthly giveaways
The Ask
AK 360, Powered by CCM
  • Presenting-sponsor branding on the app, coach dashboard & every player report
  • CCM featured on the splash screen every player opens, every day
  • First right of refusal as gear partner for the recommendation engine below
Proof, Not Promises

Real speed testing, this weekPhoenix Inferno · NA3HL · tested 2026-09-18

Team Overview

22 tested, 20 forwards ranked below
4.02s
Team avg total time
15.06mph
Team avg velocity
3.87s
Fastest: JC Greenwood
RankPlayerTotalvs Avg
1JC Greenwood3.87s−0.15s
2Kash Benson3.88s−0.13s
3Chris Pellatt3.89s−0.13s
4Valin Verma3.93s−0.08s
5Camden Babin3.95s−0.07s
6Josh Hyvarinen3.95s−0.07s
7Stas Ershov3.95s−0.07s
8Colin Digel3.97s−0.05s
9Nicholas Nunez3.99s−0.03s
10Connor Hallgren3.99s−0.03s
11Andrew Robles3.99s−0.03s
12Otaro Inoue3.99s−0.02s
13Aidan Blondel4.00s−0.02s
14Chase Olson4.01s−0.01s
15Jacob Gabrick4.08s+0.06s
16Brayden MacMillan4.11s+0.09s
17Dez Mucha4.16s+0.14s
18Collin Keough4.18s+0.16s
19Anthony Smith4.22s+0.20s
20Trevor Stephenson4.24s+0.22s
20 forwards ranked, scroll for the full list · full report generated automatically after testing
Camden Babin
Forward · 5'6" · 145 lbs
1.17s
First Steps Time
11.50mph
First Steps Velocity
2.78s
21M Time
16.92mph
21M Velocity
3.95s
Total Time
15.31mph
Avg Velocity
  • Breaking at the waist, weight rolls onto the toes
  • Releases off the toe before the leg fully extends
  • Wide free-arm swing drags the opposite toe out at plant
Power postureArm swing shapeFull leg extensionGlide-leg tracking
▶ Watch Camden's actual report
Gear Integration

Built to recommend real gear

  • Skate & gear recommendations generated from each player's real stride data, not a quiz
  • "What our athletes wear" content across the app, site, and socials
  • CCM surfaced as the recommended gear partner inside every speed testing report
Growing Every Year

2026-27 Camp Tour18 stops across the US & Canada in 2025-26. This list only gets longer.

AK Hockey 2025-26 Camp Tour schedule, 18 cities across the US and Canada
The Ask
Next Year, Powered by CCM
  • The tour city list grows by default every year, this is the floor, not the ceiling
  • CCM as the presenting brand at every stop, every city, every age group
  • AK's lead coaches supplied with the newest CCM gear every season, worn on the ice at every camp and showcase, in front of every player we train
  • CCM positioned alongside AK Hockey through a major expansion into new markets, rapid digital audience growth, and the launch of AK's expanded female hockey platform
Female Hockey Expansion

AK is launching a major female hockey campaign across Toronto, Montreal, and the Okanagan, with expanded female camps and development programs on the way. This builds on our long history of training elite and professional female players, now deepened by adding professional female players directly onto our coaching staff.

Let's build this together.

AK Hockey International

Director of Operationsnick@akhockey.ca